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Launch itA $7.1M/yr market growing +28.7% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$7.1M$7.1M/yr · 5.4M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Good$0.87–$51.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.58avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,622.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand