58
colored sand
Worth a lookShows a sweet-spot price point ($15.63 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$15.63avg listing price — sweet spot $15–$100
Price range
Great$6.99–$41.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good572.69avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$359K$359K/yr · 412K searches
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality