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color sorting sensory toys
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-13.3% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Price range
Good$4.96–$30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,693.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$132K$132K/yr · 229K searches
Growth
Bad-13.3%90-day search growth — must beat 0% to launch