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54

coin collection book

Worth a look

Shows a sweet-spot price point ($20.50 avg), but soft demand (-33.2% this quarter) keeps it on the watch list.

Market size 65Growth 8Conversion 65Competition 54Returns 76Price range 72Avg price 89Brand share 71Review moat 63Quality gap 27

Avg price

Great$20.50

avg listing price — sweet spot $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Price range

Good$5.76–$38.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Market size

Good$615K

$615K/yr · 513K searches

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good976.89

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-33.2%

90-day search growth — must beat 0% to launch

Search terms