46
clear easter eggs
Skip itSoft demand (-95.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible26.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$13.69avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$5.38–$23.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 108K searches
Growth
Bad-95.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier