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clear card sleeves
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Market size
Okay$103K$103K/yr · 101K searches
Review moat
Bad4,591.83avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.03avg listing price — sweet spot $15–$100
Price range
Bad$4.03–$18.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality