40
cash cube
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Review moat
Incredible16.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Avg price
Okay$270.37avg listing price — sweet spot $15–$100
Market size
Okay$125K$125K/yr · 38K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$79.10–$503.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad12.3%return rate — above 5% kills the launch gate