47
cartman
Skip itSoft demand (-30.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.43avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$9.96–$71.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great430.7avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$101K$101K/yr · 243K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-30.6%90-day search growth — must beat 0% to launch