36
cards against potter
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$16.57avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$5.49–$28.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Market size
Bad$94K$94K/yr · 83K searches
Review moat
Bad9,692.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock