38
cardboard blocks
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$33.18avg listing price — sweet spot $15–$100
Price range
Great$10.63–$51.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,084.55avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$204K$204K/yr · 138K searches
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand