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card sleeves
Launch itA $7.4M/yr market growing +4.1% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$7.4M$7.4M/yr · 6.5M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.13–$26.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.18avg listing price — sweet spot $15–$100
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,123.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand