46
car bath toys
Skip itSoft demand (-10.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.01avg listing price — sweet spot $15–$100
Price range
Good$6.45–$30.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,389.24avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$125K$125K/yr · 195K searches
Growth
Bad-10.9%90-day search growth — must beat 0% to launch