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busy board
Launch itA $2.1M/yr market growing +10.4% this quarter with returns at 1.9% — clears our launch bar.
Market size
Incredible$2.1M$2.1M/yr · 3.0M searches
Avg price
Incredible$23.20avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great$7.23–$48.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,800.33avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand