52
bouncy balls
Worth a lookShows no brand lock-in (top 5 brands take 59% of clicks), but soft demand (-25.1% this quarter) keeps it on the watch list.
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$14.78avg listing price — sweet spot $15–$100
Price range
Good$6.68–$35.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$262K$262K/yr · 353K searches
Review moat
Okay2,004.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-25.1%90-day search growth — must beat 0% to launch