52
books for 1 year old
Worth a lookShows a sweet-spot price point ($20.60 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Avg price
Great$20.60avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 1.1M searches
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$9.56–$29.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,093avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality