47
book nook japan
Skip itSoft demand (-38.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$46.28avg listing price — sweet spot $15–$100
Price range
Great$15.80–$103.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great310.32avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$100K$100K/yr · 93K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-38.5%90-day search growth — must beat 0% to launch