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boba stuff
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good549avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Price range
Good$7.90–$28.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 97K searches