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blocks for toddlers 1-3
Launch itA $1.8M/yr market growing +10.2% this quarter with returns at 1.7% — clears our launch bar.
Avg price
Incredible$26.55avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 2.2M searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$9.69–$157.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad13,986.61avg incumbent reviews — the moat a new listing must climb