33
black playing cards
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Okay1,708.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.78avg listing price — sweet spot $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.93–$16.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$16K$16K/yr · 85K searches