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bingo chips
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good922.65avg incumbent reviews — the moat a new listing must climb
Market size
Good$422K$422K/yr · 492K searches
Price range
Okay$5.26–$22.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.45avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality