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Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$38.26avg listing price — sweet spot $15–$100
Price range
Great$9.83–$114.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,971.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 66K searches
Brand share
Bad99%top-5 brand share — brand-locked demand