50
bingo bag
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-18.0% this quarter) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Review moat
Good768.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$5.79–$30.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good$339K$339K/yr · 964K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.0%90-day search growth — must beat 0% to launch