40
berserk figure
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Great206.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$117.80avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Okay$219K$219K/yr · 315K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$9.71–$300.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price