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baseball card sleeves
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Market size
Great$1.2M$1.2M/yr · 845K searches
Competition
Great36%top-5 click share — an open shelf
Price range
Good$4.03–$31.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.03avg listing price — sweet spot $15–$100
Review moat
Bad4,702.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand