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baseball card binder
Launch itA $852K/yr market growing +16.3% this quarter with returns at 1.1% — clears our launch bar.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.95avg listing price — sweet spot $15–$100
Market size
Great$852K$852K/yr · 765K searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$9.38–$30.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good717.06avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality