45
ball toys for 1+ year old
Skip itSoft demand (-45.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.93avg listing price — sweet spot $15–$100
Price range
Great$9.91–$48.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,283.23avg incumbent reviews — the moat a new listing must climb
Market size
Okay$124K$124K/yr · 317K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier