54
baby safe paint for hand and feet
Worth a lookShows low returns (1.0%), but a concentrated shelf (top 5 take 64% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.49–$29.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,877.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$212K$212K/yr · 246K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse