40
baby iphone
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.80avg listing price — sweet spot $15–$100
Price range
Good$8.83–$23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad6,505.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$38K$38K/yr · 37K searches