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baby girl toys 0-6 months
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$16.49avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$3.84–$45.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$352K$352K/yr · 485K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,584.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand