64
baby doll clothes
Launch itA $1.4M/yr market growing +5.2% this quarter with returns at 1.6% — clears our launch bar.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$23.52avg listing price — sweet spot $15–$100
Price range
Great$6.63–$77.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 4.8M searches
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Okay1,631.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale