50
astro ball
Worth a lookShows low returns (1.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.85avg listing price — sweet spot $15–$100
Price range
Good$7.82–$27.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Review moat
Good1,387.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$119K$119K/yr · 130K searches
Brand share
Bad99%top-5 brand share — brand-locked demand