Skip to content
33

amiibo card holder

Skip it

Soft demand (-48.7% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 1Conversion 29Competition 14Returns 93Price range 72Avg price 83Brand share 31Review moat 87Quality gap 35

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great264.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.26

avg listing price — sweet spot $15–$100

Price range

Good$10.13–$27.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad$12K

$12K/yr · 30K searches

Growth

Bad-48.7%

90-day search growth — must beat 0% to launch

Products