51
alphabet game
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-19.7% this quarter) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$17.65avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great$6.72–$43.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,913.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 114K searches
Growth
Bad-19.7%90-day search growth — must beat 0% to launch