40
2 year old learning activities
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$13.82avg listing price — sweet spot $15–$100
Price range
Good$7.87–$27.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,862.98avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 55K searches