47
100pt top loaders
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.26avg listing price — sweet spot $15–$100
Price range
Great$7.52–$49.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,510.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay$148K$148K/yr · 80K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand