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1000 card sleeves
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$24.15avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Growth
Great+89.3%90-day search growth — must beat 0% to launch
Price range
Great$5.35–$72.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,894.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 140K searches
Signals No Dominant Brand