43
zona
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$21.47avg listing price — sweet spot $15–$100
Price range
Great$8.20–$54.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great386.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 27K searches
Signals Low Review Barrier