49
zipper door
Skip itSoft demand (+0.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.66avg listing price — sweet spot $15–$100
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$14.42–$104.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good514.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay$256K$256K/yr · 71K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.2%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+0.7%90-day search growth — must beat 0% to launch