55
zero degree ratchet
Worth a lookShows low returns (0.9%), but soft demand (-24.5% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$33.45avg listing price — sweet spot $15–$100
Price range
Incredible$16.41–$70.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great396.86avg incumbent reviews — the moat a new listing must climb
Market size
Great$920K$920K/yr · 802K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-24.5%90-day search growth — must beat 0% to launch