49
z clips
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.58avg listing price — sweet spot $15–$100
Price range
Great$6.30–$74.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great446.44avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$52K$52K/yr · 48K searches