40
yellow pool noodles
Skip itSoft demand (-48.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.68avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great478.79avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$0.01–$167.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$50K$50K/yr · 79K searches
Growth
Bad-48.1%90-day search growth — must beat 0% to launch
Signals High Returns