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yellow masking tape
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Good$7.08–$24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.02avg listing price — sweet spot $15–$100
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,854.17avg incumbent reviews — the moat a new listing must climb
Market size
Okay$186K$186K/yr · 88K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand