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yellow light bulbs

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A small market ($87K/yr) — this niche doesn't clear our bar today.

Market size 22Growth 24Conversion 79Competition 41Returns 77Price range 51Avg price 50Brand share 68Review moat 67Quality gap 35

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good832.09

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.04–$24.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.03

avg listing price — sweet spot $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Market size

Bad$87K

$87K/yr · 91K searches

Search terms