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yardlock
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$87.38avg listing price — sweet spot $15–$100
Review moat
Great416avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.7%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good$37.98–$159.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad$78K$78K/yr · 79K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale