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work sharp belts
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$20.37avg listing price — sweet spot $15–$100
Price range
Great$7.80–$59.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$421K$421K/yr · 157K searches
Review moat
Okay2,987.31avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand