65
work light
Worth a lookShows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.8M$2.8M/yr · 2.2M searches
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$39.54avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$13.73–$128.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,816.22avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.7%90-day search growth — must beat 0% to launch