61
work bench
Launch itA $4.1M/yr market growing +1.6% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$4.1M$4.1M/yr · 3.6M searches
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,151.26avg incumbent reviews — the moat a new listing must climb
Avg price
Good$153.25avg listing price — sweet spot $15–$100
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Price range
Bad$58.43–$294.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale