56
woodworking square
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$15.51avg listing price — sweet spot $15–$100
Price range
Good$5.10–$40.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,858.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$156K$156K/yr · 247K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand