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wood plugs
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Review moat
Great276.97avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Price range
Okay$4.74–$20.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.73avg listing price — sweet spot $15–$100
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 104K searches