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wood grain tool
Skip itSoft demand (-4.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great387.93avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$13.46avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$5.57–$22.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$167K$167K/yr · 158K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-4.4%90-day search growth — must beat 0% to launch